Underground Group was founded by Scott Lehr, former SVP and GM of studioD and COO of NewsCred, and Harley Tat, media entrepreneur and executive producer of countless television shows including EXTRA, Blind Date, and Monday Night Football. UG leverages experience in creating award-winning entertainment and content marketing disciplines to create brand stories that connect with audiences like never before.
CEO + FOUNDING PARTNER
With over 20 years of leadership experience in digital media, Scott was most recently SVP and GM of studioD (Demand Media) where he oversaw all business and priorities. Before joining studioD, Scott was NewsCred’s VP of Content and Strategic Partnerships and Chief Operating Officer. Scott also had successful ventures as co-founder of BreakPoint Digital and as head of Global Sales and BD at Muze Inc.
CCO + FOUNDING PARTNER
Harley is an experienced executive producer and showrunner who has created and produced countless television shows for all major broadcast networks, including NBCUniversal, FOX, Discovery Studios, ABC, CBS, and The CW. He has spent the better part of the last decade working with brands to creatively bring their content to market. Harley is a best-selling author and former television journalist who believes the best and most original idea wins!
HEAD OF CONTENT MARKETING
Jodi has 20 years of editorial and management experience. She most recently served as GM of Production and Client Services for Clique Brands, where she oversaw all branded content creation and client relationships. Jodi has constructed scalable content strategies and has been responsible for development and execution of content marketing throughout her career, including her former role as VP of Content and Operations for studioD (Demand Media). Jodi has built and managed editorial strategies and launched successful websites, including LIVESTRONG.com.