What good is being a great company if no one knows who you are? We create a defined content playbook that maximizes reach and effectiveness with Influencer extensions, social engagement, and content creation. Underground Group has a creator network of strategists, photographers, writers, designers, and animators, who deliver award-winning campaigns that support your brand goals and marketing initiatives through all stages of your customer's journey. The Underground Group team helps you meet the demands of a current generation of customers that expects to discover something new every day.
We do a deep strategic analysis on your content initiatives, review goals & objectives, audit content, editorial, SEO and competitors in order to develop the ideal content strategy for your brand.
We create a defined content playbook that includes an editorial and content calendar, brand voice, visual identity, content refresh, curation and original content planning.
Based on the strategy, goals and objectives, we develop pilot content to ensure we are aligned with messaging and core brand pillars.
CONTENT DEPLOYMENT & DISTRIBUTION
We work with you to identify the timing for content publishing and the best distribution platforms for maximum audience engagement.
SOCIAL ENGAGEMENT + INFLUENCER EXTENSIONS