Underground group is a global brand marketing and content innovation studio.
Born out of the disruption in television and advertising, our foundation is built at the nexus of Hollywood storytelling and innovative content marketing.Underground Group is a global brand marketing + content innovation studio. Born out of the disruption in television and advertising, our foundation is built at the nexus of Hollywood storytelling and digital, social and content marketing.
BRAND ORIGINALS + PRODUCTION
Billions of pieces of content are shared every day. How will your story break through and reach your audience? Like your story, we create one-of-a-kind video ideas. Whether it’s a television series or a digital campaign, we create brand stories that will connect and engage with your consumer.
AUDIENCE DEVELOPMENT + INSIGHTS
We’ve built a smarter way to identify, target, track, segment and engage your desired audience. Our content and audience strategies create brand experiences that help you meet the demands of a generation that expects to discover something new every day.
CONTENT MARKETING + STRATEGY
Our award-winning team of content creators and influencers allow us to create high-quality, compelling stories at scale across any vertical or platform. We specialize in social, SEO, and editorial content targeted at a brand’s desired audience.