Episodics &
TV Production
“Brand storytelling is a great way to get your point across, differentiate your brand, and work out new ideas. Today, if you want to succeed as an entrepreneur or leader, you also have to be a storyteller.”
— Sir Richard Branson
The Underground Approach
Episodic Storytelling
Underground Group tells stories that evoke emotion - stories that make people think, laugh, and do. Episodic content helps brands shorten sales cycles, build visibility and credibility, and stay resource-effective. Creating on-brand stories that resonate with audiences builds brand affinity, brand love, and trust with consumers.
Unlimited Possibilities: 3 Types of Episodics
Branded Short-Form
Includes informative tutorials, step-by-step explainer videos, user-generated content, and guides; the key is to know that you have enough interesting topics to create regular content to entice viewers to come back for more.
Original Series
Consumers like compelling characters, great story arcs, and eye-popping graphics. We discuss and review your current messaging, then create series of ideas that resonate with your brand and your audience organically and seamlessly.
Customer Led Stories
Show, don’t tell! Instead of having customers tell us about your brand, we show their allegiance to your brand through in-scene action. Viewers experience your brand from the inside out in a new and exciting way.
Video Production
With decades of creating and producing content for television, film, and digital, Underground Group has unique experience in all forms of video production, from long-form television series to short-form social content.
Services include animation, live-action, social, interview, customer stories, stop-motion, docu-style, drone, product spotlight, explainer & lifestyle.
Television Production
Underground Group's co-founder Harley Tat is a veteran of unscripted content. Harley began his career as a television journalist, breaking and covering some of the biggest stories of our time. He created, produced, directed, and wrote unscripted television shows for Discovery, ABC, NBC, The CW, Reelz Channel, A&E, Biography, along with many syndicated programs.
Underground Group has a full development slate for cable, broadcast, and digital, as well as a deep bench of show creators, writers, and editors.