A content innovation studio





We specialize in producing high-touch, high quality content at scale in editorial, video and visual formats. You’ll gain access to our team of expert creators including journalists, filmmakers, designers and photographers, and animators with years of experience developing content for brand audience engagement.


Content Strategy

We help you create a content marketing playbook and content calendar to ensure you engage with your customers throughout the customer journey


Content Creation

We create customer-centric content in all formats for all platforms that meet your audience needs no matter where they are in the customer journey.


Underground Group offers marketers more than 20 content formats across text, video, visual and audio. We are continually researching for innovative new formats and testing features like length, imagery, CTAs and optimizing for performance before offering to marketers. More formats give our customer more opportunities to engage with their audiences across different touch points.